Course Content
INTRODUCTION
- Understanding types of services
- Understanding customer types
- What customer service means
- Evaluating customer service
Email Etiquette
- Email and Content
- Email atheism
- Understanding the five types of emails
- Emails and attachment
- Responding to emails
- Emailing and Customer service
- Emails and privacy
DEALING WITH THE CUSTOMER
- Communicating with the unsatisfied customer
- Solving the customer’s problems
- Follow-up with the customer
- Customer service traits to copy (case studies)
Setting the scene for customer service excellence
- Changing nature of customer service
- Defining customer charters and the benefits of a customer-focused organisation
- Customer charters allow differentiation from the competition
- Ensuring consistency in customer service & buy-in actions across organisation
Understand your customers
- Customer behaviour & expectations
- The rising power of the customer
- Assess customer lifetime value
- Meet, manage and exceed customer expectations
- Deal with changing expectations
- Steps in the customer service process
- The loyalty ladder
Keep customers with service excellence
- What is Service excellence?
- Keep current customers
- Internal versus external customers
- Care for existing customers
- Provide an accessible service
- Understand legislation and standards around consumer rights
- Promote your organisation
- Gain new business and customers
- Under promise and over deliver: Going the extra mile
Connect with customers
- Develop a relationship between you as the service provider and the customer
- Inspire confidence and build trust both as an expert and service professional
- Become aware of the importance of body language and active listening
- Make use of effective questioning
- Present information to customers as valued individuals
- Excel in written, face to face and telephone conversations
Deal with customer dissatisfaction
- Tips and techniques for effective complaint handling
- Preparing to handle a complaint: a step by step guide
- How to increase the likelihood of a positive outcome post-complaint
- The value of customer feedback
- Service recovery
Improve customer service
- Review performance
- Plan for service improvement
- Acknowledge the importance of the full customer experience
Understanding Customer Service
- Describe Customer Service
- Identify Customer Expectations
- Commit Yourself to Providing Excellent Customer Service
Focusing on the Customer
- Create a Positive First Impression
- Detect and help Meet the Customer's Needs
- Create a Positive Last Impression
Handling Complaints
- Make it Easy for Customers to Complain
- Resolve the Problem
- Cope with Upset and Difficult Customers
Delivering Excellent Customer Service on the Telephone
- Answer the Telephone
- Project a Positive Image Using Your Voice
- Transfer Calls
- Take Meaningful Messages
Dealing With Stress
- Describe Stress
- Take Preventive Measures
- Overcome Stress
Managing the Customer's Initial Contact
- Accept a Customer Contact
- Address a Customer's Emotional State
- Address Your Emotional State
Addressing Customer Issues
- Assess Customer Issues
- Develop Solutions
- Negotiate to Reach a Solution
Closing Communications
- Upsell Additional Products
- Conclude Customer Contact
- Follow Up
- Release Stress